For nearly a century, the answer has been Avalon Waterways. Swiss-founded, family-owned – and our satisfaction scores rank higher than Apple, higher than the Ritz-Carlton, higher than almost any brand on earth. Fifteen million guests have trusted us with the trips that matter most, and a real person has been with every single one of them, from the first call to the final day.
An NPS (Net Promoter Score) of 70 is considered world-class – achieved by fewer than 3% of companies globally. It puts Avalon above Apple, above most luxury hotel brands and nearly double the travel industry average. That score was earned the hard way. Trip by trip. Guest by guest. For nearly a century.
More than 15 million guests have trusted Avalon with the trips that matter most – anniversaries, retirements, bucket lists, once-in-a-lifetime moments. They chose us because someone they trusted told them to. That’s the nature of real trust. It travels. And for nearly a century, it’s been traveling with us.
Travel Advisors stake their reputation on every recommendation they make. They've seen every travel company and worn the consequences of every wrong call. When they consistently point their clients toward Avalon - and they do - that's not a preference, that's trust. You trust your Travel Advisor, they trust Avalon.
Industry awards don’t move travelers. But what they represent does – decades of consistent excellence, recognized year after year by the people who know travel best. The standard others are measured against? We set it.
Since 1928, we've never been acquired, merged or sold to anyone with a quarterly target. For nearly a century, two families have made one promise: to do travel better. Swiss precision. Family accountability. No shortcuts. That's always been Avalon.
Luck has nothing to do with it. It’s because we have 32 operations offices worldwide, local expertise in every destination and nearly a century of experience navigating the unexpected. When other operators cancel, we find a way.
From your first inquiry to the moment you’re home, a certified Avalon Waterways Vacation Planner is with you. These are real humans who know your trip, know the destination and are genuinely invested in making it extraordinary.
Dream Vacation:
New Zealand
What is your favorite part of being a Vacation Planner?
Sharing the excitement and anticipation of guests who are looking forward to new adventures. It makes my day to hear about their trip when they return home.
Dream Vacation:
Peru
What is your favorite part of being a Vacation Planner?
Getting to know our guests and their travel dreams to find the perfect vacation for them. I love hearing all about their experiences, sometimes with an email photo or postcard!
Dream Vacation:
Paris
What is your favorite part of being a Vacation Planner?
Helping to make vacation plans simple and easy to understand. I love taking the pressure off our guests to create stress-free vacations that go beyond their expectations.
Dream Vacation:
Canada
What is your favorite part of being a Vacation Planner?
Hearing about our guests’ past travel experiences to give them the best ideas for where to travel next. I feel like I really get to know people by sharing our travel stories.
Dream Vacation:
Ireland
What is your favorite part of being a Vacation Planner?
What could be better than talking about travel all day? The best part is listening to our guests and making it easy, so they can just look forward to their vacation.
Dream Vacation:
Alaska
What is your favorite part of being a Vacation Planner?
Hearing the excitement in our guests’ voices when the plans all come together. I truly enjoy putting all the pieces together for the best vacation experience.